From Outdated to Outstanding: Benefits of a Website Redesign

Modern companies need fast, reliable, and affordable means of communicating with their audience. A bulk SMS messaging service is one of the strongest weapons available today. This service allows you to communicate thousands of messages at once, delivered to the right audience and at the right time. Bulk SMS messaging can assist businesses of all sizes and industries with promotional campaigns, urgent messages, and everything in between.

Below, we explore the top 7 benefits of using a bulk SMS messaging service and why it’s becoming a preferred communication channel for marketers worldwide.

Speed is paramount to business communication. Whether you are announcing a flash sale, an event, or sending an urgent update, delivery time is important. Bulk SMS messaging delivers your message to thousands of customers within seconds.

Every email sent has the potential to be delayed in arrival, filtered to spam folders, or simply ignored. An SMS is landing directly on the recipient’s mobile phone. Delivery time is immediate, which equates to more of your messages being read and acted upon in real-time.

With most people having their phones close at all times, you can anticipate your message being viewed nearly instantly after arrival.

A major asset of SMS marketing is the extremely high open rate. Studies cite that over 90% of SMS messages are opened within 3 minutes of delivery. Emails have open rates of between 15% and 25%, and that is a big gap, which shows how much more effective SMS is.

People trust and notice SMS messages more than other communication mediums. SMS is perceived as personal and to the point. Therefore, it works especially well as bulk SMS for communications that are immediate or require action, such as limited-time offers, OTPs (One Time Passwords), or booking confirmations.

Every business is trying to get the best return on their investment, and bulk SMS is in that regard one of the best forms of marketing. It is one of the more cost-effective channels, especially compared to traditional advertising in terms of cost, like TV, radio and print.

You do not need fancy graphics and the costs of printing and placements.. Regardless, a short, concise, picture-less SMS is capable of conveying a great message. Plus, with many bulk SMS packages set at low rates, small and medium businesses can use bulk SMS on a budget

Moreover, ’tis better than writing methods that are normally long and drawn out because SMS lack the visual components of other marketing channels.

Business owners are concerned that marketing tools are highly complicated. The nice thing is that bulk SMS platforms are built as easy-to-use products. You do not need to be tech-smart to use them.

With most bulk SMS services, you can:

• Upload a list of mobile numbers
• Write your message
• Send it now or schedule it
• Track delivery and replies

This is so simple that you could start an SMS campaign in a matter of minutes. There are tons of ways an SMS marketing can be incorporated into your marketing plan, and can really be useful for any company, from a startup, local business, or global enterprise.

Today’s SMS platforms have powerful capabilities to personalisation your messages. You can define message details to include the customer’s name, their order history, location, etc.  Making the communication more relevant and engaging.

Another good feature is that you can divide the customer list into groups based on similar preferences, behaviours, demographics, etc.  In this case, you could send to a group of new customers, loyal buyers, or inactive users. Well-targeted messages generally perform better and help you achieve higher conversion rates.

Personalisation breeds trust while deepening the customer relationship. When a person receives an SMS message that is clearly speaking, or referring directly to them, they are more likely and respond positively.

As your business grows and evolves, your branding should also grow and change with it. A redesign allows you to bring your brand to life through updated images, fonts, colors, and messaging that will create a cohesive presence across all digital spaces for your audience.

Bulk SMS messages are two-way communications. The tool lets you engage with customers as well as bulleting out information. For example:

• Send out reminders for appointments and allow customers to confirm/reschedule
• Collect and get feedback through simple surveys
• Promote contests and send entry options via SMS
• Send links to special offers or landing pages

Because SMS is personalised, non-intrusive customers feel more compelled to engage with your SMS communications. More engagement means more chances to get customers closely connected to your brand. Consistent SMS messaging means that you have one more avenue to build loyal customers who trust your business and engage with your communications.

Not all of your customers have access to the internet at their fingertips, and some may not have anything but their flip phones. SMS does not require the use of a data connection or a smartphone for users to communicate using SMS. Essentially, the SMS messaging you send has the potential to reach all types of users regardless of device type or network capabilities and limitations.

For any business focused on customers that want access in areas with little to no internet coverage, this is a huge opportunity for businesses. You have high accessibility messaging, high inclusivity messaging, and no influence of digital.

Having the ability to communicate with customers through SMS excites many communications/marketing professionals, particularly during emergencies when systems and processes are down, or during times when email and applications are less accessible.

Today, from social media, newsletters, and emails to mobile apps and push notifications, many methods are competing for your customers’ attention. Bulk SMS messaging services provide a user-friendly, direct and remarkably effective means to engage your audience. If you need to make sales, enhance customer service or distribute critical notices, SMS marketing is a reliable marketing medium.

Like other advertising and customer connection tools, bulk SMS is quick, cheap and easy to use. The real value is that SMS has the highest open rate of any medium, the best engagement rate and the most options for personalisation that will help your business beat the competition.

Bulk SMS services are easy, cheap and straightforward, so don’t waste time. If you aren’t already using a bulk SMS messaging service, the time is now to unlock the potential with a bulk SMS marketing service provider. Please contact us today, so you can start connecting with your customers where they are most socially present on their phones.

Are you ready to take your marketing to the next level? If you haven’t already partnered with a trusted bulk SMS service provider, let’s do it now! Your business will appreciate it.